Hungry Sellers

I created a new group on LinkedIn called Hungry Sellers http://www.linkedin.com/groups?mostPopular=&gid=3256714

I came up with the idea because I am being asked what MORE could our team do create demand for our organization. The challenge is simple – get more qualified appointments to spark an evaluation for our services. Then I thought what better way to get a warm introduction inside of potential client that from a peer sales person.  What potential sales person wouldn’t make the connection if there were reciprocity. Then the ball started rolling down hill. Why not open up this idea to all Hungry Sellers? After all, if you are as hungry as I am, you would try any ethical approach possible to win business.

Therefore I created a LinkedIn Group for likeminded salespeople to put their networking and creativity to the test. Let’s give an example.

Say that Harry sells hardware for a Fortune 1000 company. Let’s say that Lynda sells staffing services for a regional player.  Harry needs an appointment with the VP of IT at Lynda’s company but hasn’t had any success. Lynda could use a warm introduction to the hiring manager of Harry’s company. Lynda connects with Harry because they are both members of Hungry Sellers.  Lynda will introduce Harry to her contact and Harry will do the same at his. Voila – both get an appointment where none possible before. In this case, it’s not what you know but who you know.

 Think it hard to pull this feat? In this economy, we are all in sales and if you tell the decision-maker in your company that you are receiving an appointment in-kind, that should do the trick. If that still doesn’t work, start playing the org chart game until you hit someone in your organization that cares about revenue. If that still doesn’t work, I would be seriously worried about the direction of the company I work for.

I have seen this work on many occasions so I decided to create the group. Be careful though, only hungry sellers can pull this off.

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