Take the Guesswork out of Social Influence

With Klout making a lot of news for its employment policies recently – it is nice to see that social influence ratings are getting closer look.  I love Klout – my score is 41 which makes me a “networker” in their Style grid.  My score and others’ can help me find people that will communicate my service and value proposition so that my brand awareness is raised.  I can build a nice network of social chatter by targeting my most influential social networkers.  The marketing officer in me absolutely loves this capability.

As a sales officer however, I am looking for people that can buy my solution, not kick the can down the road so that someone else will buy it.  From a sales perspective – I need not only social influence but specific actions taken and I need to know exactly what is being said on social media relative to the product I am selling.  In other words, I need to score individuals based on their social actions, social attributes, and keywords that are important to me.

Actions: I want to know if my prospects have done anything specific with my company’s social media outlets.  As example, if my customer or prospect becomes a fan of my company on Facebook or LinkedIn  – that’s important to me. So would the knowledge of retweeting something my company or I put out, follows either of us on twitter, or connects with me on LinkedIn.

Attributes:  I would also want to know the online reputation of my prospects – similar to Kout – but I would want to make that relative to what I sell.  For example, if you are a company that sells to CFO’s, then you wouldn’t rely much on social attributes.  However, if you are in the daily deals space – then this would mean much more to you.

Mentions:  There are over 1 Billion subscribers to social networking sites on this planet. Most of what they communicate has no relevance to me. However, there are certain keywords that are amazingly important to me such as my company, my product, my industry, or my competitors. More or less it would be any Adword that you purchase from Google for paid search. If it is worth paying per click, then it is worth knowing if your customers or prospects are talking about it on social media.

Social123 has taken the concept of scoring the social actions, attributes and mentions of individuals to create SocialPoints+.  Our process allows the searcher to associate a point value to the various social criteria that generates a customized and relevant SocialPoints+ score.

 

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