2013 – The year of Social123

2012 has been a tremendous year for Socail123! First and foremost we received an initial investment of funding from outside investors of $500,000.  That really says a lot about how individuals see our company and the future we have in this space. Secondly, we pivoted from a social media management tool to a social sales enablement company. The impact of our strategic shift will be felt for years because we have found our niche.

Social123 has a marked competitive advantage in the social data appending space due to our strict compliance with the terms of service of our social media partners.  Social media providers are quite clear in stating that their data cannot be compiled and resold. We do not own any data nor do we have any data to sell. We act as a concierge by bringing back specific requests from our customers for social data.  Our customers benefit from our compliance in two ways:

  1. We ensure the privacy settings of the end user are respected
  2. There is no intermediary database to limit returns

That is very important because other companies append social data by compiling their own database from which to append.  This is an approach that lends itself to inaccuracy and privacy concerns. It is also impossible to replicate the sheer size of social media databases.

Facebook, LinkedIn, and Twitter together provide a 1.5 billion person database where the individuals themselves update their professional and demographic information. This is the most accurate and detailed contact database in the entire world. Social123 helps our customers access this data thus prioritizing, validating, and enriching their understanding of their own customers.

A recent study by LinkedIn found that 85% of sales reps trusted their data more than the data inside of their CRM. Hubspot studies reveal that the average marketing and sales database is 25% inaccurate. Nucleus Research reports that sales reps spend on average 1.3 hours a day outside of their CRM collecting contact data and preparing for sales calls.

At the end of the day – our customers want all the information available about their customers and prospects in one place, their CRM. We combine the confidence, depth, and accuracy of social media data with the proprietary and institutional knowledge of CRM. The result: Social123 customers report that their sale productivity has increased by 10% and the email open rates have increased by 20%.

We have taken the additional step of working with the world’s most popular sales and marketing tools to easily append social data inside of their solution.  Social123 is currently embedded with Sugar CRM through Performance Advantage and Eloqua through SureShot Media.  We are also very excited to announce that starting on Jan 1, 2013 – Social123 will be on the Salesfore.com AppExchange.  Salesforce.com has over 150,000 customers and an excellent vehicle for social data appending.

As we set sail for 2013 – Social123 is in a great position. We are the only company providing customized social scoring and we are adding another field – demographics. Our customers will be able to score a social contact’s title, company, industry, and geography. We are also providing hygiene tools that will inform our customers when their data is inaccurate.

Lastly, we will launch an entirely rebranded and SEO-enabled website for 2013. Look for the Social123’s social sales enablement message and unique value proposition prominently displayed.

Happy Holidays and Happy New Year


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: