E-book: Demand Creation 2.0

“I think the hardest thing for sales management to understand is that their sales force is unprepared and unwilling to handle demand creation.”

Please click here for to download my new E-book: Demand Creation 2.0

4 Responses

  1. Scott,

    This is a great ebook! I have read a number of books and ebooks on this topic and found your ability to tie the concepts of Sales 2.0 into the complex selling environment very interesting.

    Thanks for sharing…


  2. Scott, I really enjoyed the e-book, well done… and glad to see you contributing to your blog again… your insights are valued!

  3. Scott,

    Great ebook! Thanks for sharing!

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